Video: What nonprofits can learn from Coca Cola

From TEDxchange

“At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants — and can get — a Coke. Why shouldn’t this work for condoms, sanitation, vaccinations too?”

Click here to access video – approx 17 mins

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