A Nonprofit Marketing Don’t – “Our Organization Needs Your Input”

From Getting! Attention:

““Our Organization Needs Your Input”

That’s the subject line of this morning’s email from our local JCC, asking for my input on its member survey.

My immediate response was to delete it, because it’s all about the JCC’s needs and not about what members like me need. At least that’s what the subject line conveys!

Has your organization ever alienated its audiences doing something like this, something totally narcissistic?”

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