How Aha! Really Happens – The Flawed Premise of Brainstorming

From Strategy + Business: (examples from corporate world but concepts  with applicability to nonprofits)

“Over the past decade, neuroscientists have come a long way in figuring out how ideas form in the human mind. As it turns out, their findings contradict how most companies understand and organize innovation. But very few executives know that. They continue applying their conventional wisdom, unaware that science has overturned it.”

Click here to read article – over multiple pages

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